The meaning of “enabling followers not pushing enforcement”
The meaning of “enabling followers not pushing enforcement”
The passage below is from Friction Is Fiction: the Future of Content, Media and Business by Gerd Leonhard
Don't focus on protection: focus on engagement, on attraction, on enabling followers not pushing enforcement. Realize that the more you empower the user the more money (s)he will give you. Yes, that's the Google way. As trite as it may sound to some of you: in digital content, friction really is fiction: if you keep the price too high, if you don't offer a standardized and open platform, or if you impose burdensome technical restrictions then you simply will be pointing to, or shall we say, sending your customers to those countless illegitimate places where they can just download the free files without any of these hassles.
In this passage I want to ask two questions about the 1st sentence.
One, I think the user on the 2nd sentence is the same as followers on the 1st, since followers are the users of digital content. Am I right?
The other, what is the meaning of ‘enabling followers not pushing enforcement’?
I can see this phrase connoting openness contrasts with protection.
But I cannot get concrete meaning of it.
And I also want to know if I can add ‘of something’—like, of a law—after ‘enforcement’ to state its object what can be added as the object of ‘of.’
Too many questions in one sentence. Thanks in advance.
Top answer
I don't exactly understand the choice of the word "followers", but, yes, I think it must essentially mean the users or customers of the digital content. "enforcement" implies "enforcement of laws/rules". "pushing enforcement" means persistently trying to enforce rules or laws on users, implied to be potentially offputting to the users.
- I don't exactly understand the choice of the word "followers", but, yes, I think it must essentially mean the users or customers of the digital content.
- "enforcement" implies "enforcement of laws/rules".
- "pushing enforcement" means persistently trying to enforce rules or laws on users, implied to be potentially offputting to the users.
- Stenka25 I can see this phrase connoting openness contrasts with protection.
- Yes, this is broadly the idea.
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I don't exactly understand the choice of the word "followers", but, yes, I think it must essentially mean the users or customers of the digital content.
"enforcement" implies "enforcement of laws/rules". "pushing enforcement" means persistently trying to enforce rules or laws on users, implied to be potentially offputting to the users.
Stenka25I can see this p
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