The meaning of "compete along emotional lines"

Question

Dose your brand compete alongemotional lines? This sentence is from an article talkingabout marketing. I am wonder what the prase,"emotionallines",really means and how a brand compete along it. Can the preposition, "along", be instead of "with"? Thanks very much

Mister Micawber · Accepted Answer

Along emotional lines = in an emotional way. Does your brand affect consumer emotions competitively?

'With' cannot be subsituted for 'along'. 'Along...lines' is a fixed collocation.

Avangi · Answer

Does your brand compete along emotional lines?

You can't replace "along" with "with" in this expression.

"To do something along (adjective) lines" is a fixed expression.

Does your brand compete in terms of emotion?

Try to reach your students along more friendly lines.

(Hmmm, this isn't easy.)

We often give examples, and then say, "Try something along those lines."
It means, "Try something of that nature."
You might do X. You might do Y. You might do Z. Try something along those lines.

In your example, you need to appeal to the customers' emotions.

Avangi · Answer

Boy, I'm glad you answered that, MrM.  Seems like I was struggling with it for ages!  <img class='emoticon' style='Width:19px;Height:19px;' data-delaysrc='https://uat-englishforward-forums-backend.s3.us-west-2.amazonaws.com/Emoticons/76.gif' src='https://uat-englishforward-forums-backend.s3.us-west-2.amazonaws.com/Emoticons/76.gif' alt='Emotion: phew'/>

Mister Micawber · Answer

Mine doesn't seem any better than yours-- it is a hard phrase to paraphrase, isn't it? 'In terms of' pretty much says it. Further search now gives me the Free Dictionary version:

along the lines of something also along those lines

similar in type-- 'I can't remember exactly what words he used but it was something along those lines.' 'I was thinking of doing a dinner party along the lines of that meal I cooked for Annie and Dave.'

along those lines and along these lines; along similar lines

similarly; in nearly the same way. 'We will deal with the other students along similar lines.'

Chong · Answer

Thanks Mister Micawber and Avangi

Both of you do me a lot of help. I appratiate your kindness.

Best regards to you !

Chong

The meaning of "compete along emotional lines"

Dose your brand compete along
emotional lines?

This sentence is from an article talking
about marketing.

I am wonder what the prase,"emotional
lines",really means and how a brand compete along it.

Can the preposition, "along", be in
stead of "with"?

Thanks very much

Top answer

Get the Weekly English Kit 📬

Related Questions