The mass media

The mass media was born for what. It was originally created primarily for the purpose of reporting current news (e.g. newspapers). But with the development of mass media, we see that news transmission is not the only purpose.

- Here are 5 purpose that I found out:

1. Inform People

- The most fundamental objective of mass communication is to provide information about: education, weather, sports,…etc and inform people. these can be search, be see or hear on the internet, through radio, television, films, newspapers, etc.

For example:

- The mass media can help in Facing natural and men made disasters like floods, earthquakes, war, riots, etc. with due courage and energy. Through mass media, necessary instructions, strategies, & programs are circulated so that people can take proactive preparation.

1. Persuade

Mass communication aims at persuading people to bring a change in their beliefs, opinions, attitudes, and thinking on several issues like smoking, voting, religious convictions, donation, dowry culture, etc.

Moreover, business enterprises design various advertisements to persuade potential customers.

1. government workplace

- People can see government action on important issues through mass media and especially social networking nowaday.

for example: We can see Circulate Government Policies, health and educational programmers like vaccination, sanitation, birth control,etc.

- Government watchdog: It's a place for the government to monitor everything

1. Bring Happiness And Entertainment

-The mass media are wonderful sources of pleasure and entertainment like: TV shows, articles on social networking sites, videos,...

- people tend to use social networking sites like twitter, facebook,... for entertainment.

1. Establish Social Contact and Linkage

Mass communication also tries to establish and maintain social contact and link among various races, ethnic group, or communities. Mass media create social contact and linkage by giving messages of shared knowledge and experience.

For example:

a campaign to raise funds for the treatment of certain diseases or for performing certain social activities promotes social bondage and sympathy.