It's less common when referring specifically to men, but in your example you're talking about people - probably rich people on vacation. We often use the expression "the beautiful people," meaning "the glamorous," as in your excerpt. It generally refers to the sort of people you'd see in "the travel section," or the models (male and female) in expensive catalogs.
New words, one handy idiom, and a 2-minute quiz — delivered to your inbox to keep your streak alive.