The Do How People

Hi,

I have a problem with an advertisement.
I don't get this sentence "The Do-How-People"

I could accept it if it would be "The do know people".

I hope someone can explain it? I don't understand it either. What kind of product or service are they offering?

Are you sure the ad did not say 'the know-how

I had to look it up. They are combining "Know how" - the knowledge to do things well - with "Can do" - the motivation to do whatever is necessary. They are celebrating the knowledge and the attitude of their employees and combining those terms into "Do-How." I can't say I love it or that it works as an ad campaign for me.

Hi,

The name makes me think of the vintage kids' TV program that featured a little boy puppet called 'Howdy-Doody'.

I'm absolutely sure it's "Do-How"

RobseeI'm absolutely sure it's "Do-How"

It doesn't mean it's a great idea.

Otherwise you yourself would have understood the meaning upon the 1st reading. At the 2nd reading, I'm off the site

Like I said, I looked it up. There are stories about this "fabulous" ad campaign they are running. I didn't invent my response - it's based on the company's own words.

Know-how + Can-do = Do-How. At least, it does for their advertising department.

Just curious what Nona thinks about it.

GG, my last answer was directed to the original poster. Sorry for the confusion.

Do-How.... pretty strange!
I think it's awful. But, then again, it's probably weird enough that people will talk about it and remember it for that reason alone.