Most car ads talk about the car or the life-style of its owner. VW's infectious spot does neither. Instead, it shows two slacker twentysomethings cruising aimlessly around a desolate stretch of Los Angeles in their VW Golf to the monotonous ditty Da Da Da. They retrieve an abandoned chair from the street, only to discard it minutes later after detecting its stench, then drive off, leaving viewers with this message about the car: "It fits your life or the complete lack thereof."
Could you tell me the meaning of "the complete lack thereof"?
Top answer
Joking reference. It fits your life or the complete absence of such/it. g.
— Marius Hancu
Joking reference.
It fits your life or the complete absence of such/it.
g.
too busy with TV watching, computer games playing, etc).
This type of car is presented as being appropriate for anyone, whether you're a normal person (having a life) or someone a bit less normal (not having a life).
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