Summarise and rewrite

Cafe Espresso is one of the main players in the UK coffee house industry with more than 550 stores (bars) in the UK, and employ around 3800 staff. It was founded in Shoreditch in the late 1980s by Stephen Lester who bought five retail sites in London and began to create his vision for a premium, continental-style cafe in Britain. By the late 1990s Cafe Espresso was named the 18th fastest growing company in the UK by a top business magazine. In 1999 it joined the London Stock Exchange and became a publicly listed coffee house company in the UK. Since 2005 however Cafe Espresso has been losing its market share to rival competitors who have copied Cafe Espressos business model and poached key staff to deliver it. In 2013 Stephen Lester retired and a new chief executive (CE), Marcus Mitchel, was appointed. His review identified customers who are mainly loyal to the brand of Cafe Espresso but have enticed away by the experience, the variety of coffee and level of customer service offered by competitors. Marcus review of human resources found a high level of staff turnover, which he has partly attributed to low pay (the minimum wage offered) and the high percentage of employees on short term contracts. The recent loss of market share and high employee turnover appears to have led to low morale amongst remaining staff, who feel that Cafe Espresso bars are failing to keep up with trends in the market, in particular, with a rise in the importance of good customer service. Nevertheless, he is aware that HR will face a difficult task as the coffee house industry is traditionally renowned for low pay (minimum wage being the norm), and high employee turnover (50-100% being the norm).