The percentages of social media news consumers who often or sometimes comment on news stories and those who often or sometimes post links to news stories themselves are almost the same.
Q1. Is the subject of 'are' 'the percentages' ? A noun 'percentage' can be plural?
Q2. 'those' means 'social media news consumers' ?
Hoony Q1. Is the subject of 'are' 'the percentages' ? Yes, the percentages are almost the same.
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HoonyQ1. Is the subject of 'are' 'the percentages' ?
Yes, the percentages are almost the same.
HoonyA noun 'percentage' can be plural?
Yes. Your sentence, "the percentages of X and Y are almost the same", is a shorter way of saying "the percentage of X and the percentage of Y are almost the same". Each is a percent