Status-bearing
What does "status-bearing" in the following context mean?
Context:
In some cases this has been achieved in a very obvious way through the co-option of a celebrity role model, such as Michael Jordon for Nike advertising. In others, such as the Absolut Vodka campaigns to be discussed shortly, the brand has developed a ‘celebrity image’ through the personification of the product and its journeying through and participation in a number of status-bearing cultural scenarios.
Top answer
The scenario carries (bears) status. The people in it are supposed to be of high social standing, and the scenario is one characteristic of such people— a penthouse rooftop sunset cocktail party, a polo match, what have you.
- The scenario carries (bears) status.
- The people in it are supposed to be of high social standing, and the scenario is one characteristic of such people— a penthouse rooftop sunset cocktail party, a polo match, what have you.
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The scenario carries (bears) status. The people in it are supposed to be of high social standing, and the scenario is one characteristic of such people— a penthouse rooftop sunset cocktail party, a polo match, what have you.
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