You say A for Alpha (or whatever). Yes there is an official list but most people don't know it all (I know F for Foxtrot but that's about it). Most people just think of something on the spot A for Apple, etc.
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Nona The BritYou know I've never seen the whole list before.I think the character's name was Kate something-or-other, and JB was her radio ID.
That explains why a popular show in the UK about a policewoman was called Juliette Bravo. I never watched it but assumed it was her name. Or perhaps it was and this was a joke I missed!