Yes, we are aware of this. We are considering using this word as a business name, and want to know how people would react to it. We also want to know if this word breaks any major laws of English, like for example, putting the 'y', 'i', and 'e' together, how is that pronounced according to the rules of English. When we said "to mean the same thing.", we realize it doesn't have an official meani
I don't see anything wrong with the name, per se - but the type of business and the product being offered would be a factor in determining its appropriateness. It's unusual, and it gets your attention (people will have to stop and wonder how you pronounce it, which is good, because you've got their attention) - and it sounds Russian, which has a certain cachet at the moment - which is what you wa