someone please check my short essay

This is the essay I wrote for my college assignment. Is there anyway I can make it more professional. I will have to show this work to University when I make an application.

For the purpose of this essay, I have chosen to write about a magazine called Oz. I have many reasons to choose Oz. One of them being that it was very controversial and challenged the establishment. The magazine was very unique at the time it was published. This essay will seek to explain how and why their content is distinct from that of mainstream, bias, regulation, accountability and target audience.

Oz Magazine, a satirical humor periodical based in Sydney, was first published on April fool’s Day in 1963. It was originally pioneered by a group of university students who decided to found a ‘magazine of dissent’, in order to provide “a desperate alternative to this county’s puritan hang-over and monopolistic media structure”
The three founders of the magazine, Richard Neville, Martin Sharpe and Richard Walsh, set out determinedly to challenge the way of ordinary life .They targeted many issues such as, censorship, racism, police, homosexuality, abortion, politics, Australian government's racist ‘White Australia Policy’ and Australia's involvement in the Vietnam War . The Oz team passionately believed that protest was not only necessary, but also their duty to change what they believed was a “society overtaken with consumerism, censorship and hypocrisy” . These types of contents were very distinct from what is considered to be mainstream; this led to the Oz editors being extremely biased towards them.

In early 70s, technology evolved at a rapid pace. With access to new print stocks, including metallic foils, new fluorescent inks and the greater flexibility of layout offered by the offset printing system, Sharp's artistic skills came to the fore and Oz quickly appealed to left-wing youth. Teen Beat Magazine described Oz as “one of the ‘most visually exciting publications of its time”.

Since there is no regulation for press in the U.K, The Oz magazine editors were free to express themselves in anyway shape or form. But the editors found themselves in trouble with the moral watchdogs. The editors of Oz were tried for publishing obscene materials in 1971. The trial was the longest obscenity trial in English legal history. Nevertheless, the editor had backing from.

From my perspective, the birth of alternative journalism in the 1960s was important for societal change during notoriously resistance decade. It was a time when the view of the world as a religious conservative society came under fire by increasingly dissatisfied populous. When the satirical Oz Magazine was born in 1963, it boldly set out to do what magazine or press had ever done before—challenge the social and political right-wing conservatism that had overtaken the country’s citizens and institutions. By challenging the establishment and far-right conservative, religious morals values, Oz set out to offer their readers a controversial and alternative path to freedom of expression. I hope in this short essay I have analyzed how and why content is distinct from that of mainstream, bias regulation, accountability and target audience.