Some people say that modern technology has made shopping today easier, while others disagree. Discuss both views and give your opinion.

Some people think that the emergence of technological advances have enhanced the shopping experience. Although I overwhelmingly agree with this, I also hold the belief that it has brought about both confusion and annoyance to shoppers.

On the one hand, technological innovation has improved costume experience in both online and offline. Firstly, with the advent of e-commerce websites, many products are globally available without geographic constraints. Recently, a Nike fan is able to order the much anticipated “ Fly 4%” running shoes as soon as they are added to some big website like Alibaba or Amazon. Secondly, physical store customers seem to welcome the convenience of computer operated payment methods. A buyer can pay for his purchases via scanning QR code at a checkout, while a customer assistant can award them a loyalty card suggested by relationship customer management software. This helps them save their time as well as enhances the satisfaction for clients.

On the other hand, modern technology could make customers feel overwhelmed and annoy customers due to disrupted buying processes. To illustrate, a Google search for a simple item like a baby diaper results in three hundred providers. Therefore, it is extremely hard for clients to pick one among an enormous number of possibilities compared to a few options in nearby traditional stores. In addition, the cutting-edge technology contains some flaws and bugs that annoy shoppers. For example, a Momo wallet has failed in connecting with the database of clients, which left thousands of users queuing for long hours to sort out their bills with the cashiers.

In conclusion, although modern technology has a great choices and convenience, their buying experience has deteriorated to some extent because of technical interference