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Anonymous Posted 18 years ago
Grammar
smart v smarter
Our company wants us to put a new tag line on our email. Which of these phrases is grammatically correct?
"Smart Thinking, Smart Results"
or
"Smarter Thinking, Smarter Results"
Or do they actually convey different things?
"Smart Thinking, Smart Results"
or
"Smarter Thinking, Smarter Results"
Or do they actually convey different things?
Top answer
Hi, Both versions are OK, and no worse than a lot of such phrases. However, the comparative version ( 'Smarter Thinking . .
- Hi, Both versions are OK, and no worse than a lot of such phrases.
- However, the comparative version ( 'Smarter Thinking .
- .
- ' eg smarter than the competitiiom?
- eg smarter than our thinking last month?
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2 Answers
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Hi,
Both versions are OK, and no worse than a lot of such phrases.
However, the comparative version ( 'Smarter Thinking . . . ) makes me wonder 'nmarter than what?'
eg smarter than the competitiiom?
eg smarter than our thinking last month?
Best wishes, Clive
Both versions are OK, and no worse than a lot of such phrases.
However, the comparative version ( 'Smarter Thinking . . . ) makes me wonder 'nmarter than what?'
eg smarter than the competitiiom?
eg smarter than our thinking last month?
Best wishes, Clive
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As a general rule,tag lines are most effective the shorter they are. In this case "smart", being the shorter word, is the punchier. Be aware however, that your competitors are now left with the beautiful opportunity of using the other example!
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