Slogan help

Question

Hello everyone.I work with a company in Europe and the marketing department wants to use the following as a slogan: "3 ingredients Pure Effect"Having been raised in the US I find this to be a major ear sore, is this grammatically correct to use it like this? Thanks in advance.Confused.

Clive · Accepted Answer

Hi,

Sounds wrong to me. More importantly, I have no idea what it means.

Clive

Sam1947 · Answer

Could you tell us what kind of product (not the exact thing...just the class) it refers to?

If it is a cosmetic product, I can see this if it were punctuated

Three ingredients--pure effect.

That would say to me that it was a very simple product (most cosmetics have many more ingredients), ergo, the pure effect, literally, but it also conveys "pure effect" meaning "total effect."

The latter connotation is what is meant by pure in the following sentence:

The new X sports car is pure power in a stylish frame.

As it is written all together and without knowing the product, I'm with Clive. At first glance, I had no idea what it meant. That isn't a good thing for an advertising slogan, but, it is possible that knowing the product and from the context of the advertising, it could be made clear and be very powerful. After thinking about it, I can almost picture a beautiful model or actress, with a beautifully made jar in her outstretched hand, and her flawless complexion in close up, saying, "Three ingredients--Pure Effect."

Halldor Sigurdsson · Answer

Yes this is a cosmetics product.

Sam1947 · Answer

Then, if presented the way I describe above, I think it will work and be effective. The words, just written together, no punctuation, not hearing them spoken, and in no context, don't make much sense or convey much. But, when you take most slogans in that way, they wouldn't make much sense.

In context and with the right staging and emphasis, I think this one will be very good!

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