In regards to a boutique that designs its own apparel and is also a retailer of other fashions: would it be better to say Claire's Boutique, Claire's Fashion or Claire's Fashions? Please explain the reasoning.
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Anonymous Claire's Fashions I assume Claire has more than one fashion.
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Anonymous Claire's Fashions I assume Claire has more than one fashion.
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Business names have an often-idiosyncratic meaning.
"Claire's Boutique" implies that Claire runs a store that sells fashionable clothing, accessories, and other items of interest to those concerned with dressing well.
"Claire's Fashions" implies that Claire runs a store that sells fashionable clothing, presumably fashionable in Claire's eyes but not necessarily her own lines.