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Anonymous Posted 15 years ago
Grammar

Singular or Plural after "their".

Hello,

I would like to understand if i should use sigular or plural after their in this example:

1) We help companies use data to improve their business strategy.

OR

2) We help companies use data to improve their business strategIES.

If you could also provide a brief explanantion as to why.

Thank you!!
  

Top answer

Even a single company probably has multiple strategies. Here you have multiple companies, so the singular would sound very strange. Keep it in the plural.

— Philip

  • Even a single company probably has multiple strategies.
  • Here you have multiple companies, so the singular would sound very strange.
  • Keep it in the plural.
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2 Answers
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Even a single company probably has multiple strategies. Here you have multiple companies, so the singular would sound very strange. Keep it in the plural.
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If we assume that there is only one business strategy for each company. Does that change things?

Thanks!!
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