Shouldn't "it" be "its"?

"With touchscreen laptops becoming more and more common thanks to Windows 8, the company clearly sees an opportunity to dominate the growing market with Gorilla Glass NBT, a specially designed display that it claims puts the industry standard soda-lime glass to shame."

it refers to the company, Hence, it's is not the correct word to use.

"...that the company claims puts the industry....."
Does it sound OK to you?

"With touchscreen laptops becoming more and more common thanks to Windows 8, the company clearly sees an opportunity to dominate the growing market with Gorilla Glass NBT, a specially designed display that itclaims puts the industry standard soda-lime glass to shame."

"...that the company claims puts the industry....."
Does it sound OK to you? (No, "it" refers clearly to

I agree there is a pronoun-antecedent confusion brought by "it". It might have been better to use the noun itself.

If you mean to use 'its' as a possessive adjective, then it wouldn't make sense, for its claims is not the thing that 'puts the industry standard soda-lime glass to shame.'

The sentence is fine as it is.