Send up
1. Does "sent up" mean "challenged"?
2. Does "it created a knowing postmodern reflexivity in viewers" mean "it persuaded viewers to think about themselves and their thoughts and ideas"?
3. Does "parodies" here mean "imitates" or "humorizes"?
4. Does "mock advertisement" mean "humorizing advertising"?
Context:
The commercial featuring Dennis Leary also sent up advertising techniques but, further, it created a knowing postmodern reflexivity in viewers by directly addressing them. In the first instance, the commercial parodies the technique of celebrity endorsement which Nike ads have consistently deployed by once again inserting a mock advertisement into the commercial, showing a crude juxtaposition of product and star. In the second instance, Leary, with his bad-boy image, was brought in as spokesman for the basketball superstar Bo Jackson, who was undergoing intensive rehabilitation after a hip injury.
Top answer
1. Does " sent up " mean "challenged"? spoofed, mocked, made fun of.
- 1.
- Does " sent up " mean "challenged"?
- spoofed, mocked, made fun of.
- All these terms involve the use of humour.
- 2.
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1. Does "sent up" mean "challenged"? spoofed, mocked, made fun of. All these terms involve the use of humour.
2. Does "it created a knowing postmodern reflexivity in viewers" mean "it persuaded viewers to think about themselves and their thoughts and ideas"? It made viewers thin
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