Yes, "more selection" is not formally correct. A bigger selection or a larger selection would be better usage.
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SheltieBitesAccording to dictionaries, "selection" in the sense of a collection of products is countable.Most nouns in dictionaries are labeled with "countable" or "uncountable" only for the most usual uses, if they're labeled at all. In fact, many nouns can be used either way.
SheltieBitesSo, "A store offers more selection."is an unusual use, and "A store offers a more selection."is a usual use?No. I think you mistook what I wrote.
SheltieBitesDoes this mean NY Times use weird constructions to sell papers?What do you think?