scoring title

I have difficulty understanding the phrase "scoring title" .
Does it refer to shoes Why would you think it refers to shoes ???
or the highest scores? Yes

What is soccer tires?

This is a guide to an educational video. Auto-B-Good
It says:
The Secret Force—initiative; Soccer season has just begun, and EJ has the scoring title in his sights. He looks to the new Air Gordon soccer tires to insure the title… but first he has to figure out how to pay for them.

I googled "scoring title" , there were pictures of sports shoes.

I guess EJ wants to buy e

This is a guide to an educational video. Auto-B-Good
It says:
The Secret Force—initiative; Soccer season has just begun, and EJ has the scoring title in his sights.He wants to win the title of 'The player who scores the most goals in the season'.

He looks to the new Air Gordon soccer tires This must mean 'shoes'. Bu

Thank you, Clive. By the way, What are red phrases?

I marked two phrases in the colour red.