If they are used interchangeably by native English speakers in the industry then they are both de facto correct. To an outsider like me, "sales sheet" seems right, and "sell sheet" seems odd.
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Grammar GeekI googled "sell sheet" and it seems to be the same as a brochureIn that case, I'm surprised it's used interchangeably with "sales sheet". I thought a "sales sheet" was a list of sales data of some kind. How do you understand "sales sheet", GG?
WilliamCTo your boss sales sheet, to your co workers sell sheet.Are you familiar with these terms? Do you use them? Can you explain them to us in simple terms, because obviously we're all confused.
I have worked in marketing for over 25 years and have used the term sell sheet. I have worked in consumer marketing and B2B marketing. A sell sheet is usually a 1-page flyer about a product.