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Kebab Posted 19 years ago
Business & Finance
review
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Can you please check my grammar in this review?
Thanks a lot.
kebab
A case study with title PR practitioners’ experiences of, and attitudes towards, the internet crisis communication carried out by authors Kristin Fjeld and Mike Molesworth (2006) explore conceptions if and how is the internet used in crisis communication what is its influence, barriers, promises and limitations.
Internet positive contribution to crisis communication and internet influence to change PR practise, haven’t been confirmed unambiguously. The study offered range of attitudes towards using the internet without definite conclusions. Because of small sample of participants, results should be used as a base for another bigger quantitative research (Fjeld, Molesworth, 2006) rather than complex generalization.
Authors’ comparison of PR theory with PR practise enabled to reveal several limitations of the internet. With reference to Grunig and Grunig’s excellence study (cited in Fjeld, Molesworth 2006, p.392) research has shown that PR practitioners are familiar with this theory, but sceptical to use it in practise. Fjeld and Molesworth (2006) provided the number of negative comments from PR practitioners about using the internet in crisis communication in symmetrical two way communication model. These manor statements support theories of adaptable communication presented by Cameron et al and Cancel et al. With regards to PR practitioners’ experience Fjeld and Molesworth(2006) inducted, that the communication of organization is depending on its needs and it should be more flexible.
Research was designed as qualitative face to face unstructured in-depth interview (Fjeld, Molesworth, 2006).Data was collected primarily (Fjeld, Molesworth, 2006) and interviews were conducted between 28th of Juneand 6th of August 2004.
Sample consisted of 10 experienced PR practitioners. 7 of interviews took place in Norway and 3 of them took place in UK. Table 1(Fjeld, Molesworth, 2006, p.395) in the study shows that 7 of them worked in-house and 3 of them worked for PR agencies.
Single case study was employed as a research method and analysis from inductive to deductive was implemented.
Authors found gap between theory and practise and developed theoretical propositions about the role of internet in crisis communication.
I recognize author‘s attitude as fairly objective, but there is quite visible research orientation to support important role of internet in crisis communication.
Fjeld and Molesworth (2006) used internal validity to support objectivity of study (participants didn’t have any major objections) and partial kind of study generalisation, which means identification of categories and themes that are generally apparent in online crisis communication.
Because of this partial generalisation, outcomes could be verified in other research settings and therefore value of research is supported.
Can you please check my grammar in this review?
Thanks a lot.
kebab
A case study with title PR practitioners’ experiences of, and attitudes towards, the internet crisis communication carried out by authors Kristin Fjeld and Mike Molesworth (2006) explore conceptions if and how is the internet used in crisis communication what is its influence, barriers, promises and limitations.
Internet positive contribution to crisis communication and internet influence to change PR practise, haven’t been confirmed unambiguously. The study offered range of attitudes towards using the internet without definite conclusions. Because of small sample of participants, results should be used as a base for another bigger quantitative research (Fjeld, Molesworth, 2006) rather than complex generalization.
Authors’ comparison of PR theory with PR practise enabled to reveal several limitations of the internet. With reference to Grunig and Grunig’s excellence study (cited in Fjeld, Molesworth 2006, p.392) research has shown that PR practitioners are familiar with this theory, but sceptical to use it in practise. Fjeld and Molesworth (2006) provided the number of negative comments from PR practitioners about using the internet in crisis communication in symmetrical two way communication model. These manor statements support theories of adaptable communication presented by Cameron et al and Cancel et al. With regards to PR practitioners’ experience Fjeld and Molesworth(2006) inducted, that the communication of organization is depending on its needs and it should be more flexible.
Research was designed as qualitative face to face unstructured in-depth interview (Fjeld, Molesworth, 2006).Data was collected primarily (Fjeld, Molesworth, 2006) and interviews were conducted between 28th of Juneand 6th of August 2004.
Sample consisted of 10 experienced PR practitioners. 7 of interviews took place in Norway and 3 of them took place in UK. Table 1(Fjeld, Molesworth, 2006, p.395) in the study shows that 7 of them worked in-house and 3 of them worked for PR agencies.
Single case study was employed as a research method and analysis from inductive to deductive was implemented.
Authors found gap between theory and practise and developed theoretical propositions about the role of internet in crisis communication.
I recognize author‘s attitude as fairly objective, but there is quite visible research orientation to support important role of internet in crisis communication.
Fjeld and Molesworth (2006) used internal validity to support objectivity of study (participants didn’t have any major objections) and partial kind of study generalisation, which means identification of categories and themes that are generally apparent in online crisis communication.
Because of this partial generalisation, outcomes could be verified in other research settings and therefore value of research is supported.
Top answer
You have a good command of Academese, Kebab. I think I've fixed the problems without changing your intent: A case study entitled " PR P ractitioners’ E xperiences of, and A ttitudes towards, the I nternet C risis C ommunication ", carried out by authors Kristin Fjeld and Mike Molesworth (2006) , explores conceptions of what the internet's influence, barriers, promises and limitations might be, if it is used in crisis communication . Positive internet contributions to crisis communication and internet influence in changing PR practise have not been confirmed unambiguously .
- You have a good command of Academese, Kebab.
- I think I've fixed the problems without changing your intent: A case study entitled " PR P ractitioners’ E xperiences of, and A ttitudes towards, the I nternet C risis C ommunication ", carried out by authors Kristin Fjeld and Mike Molesworth (2006) , explores conceptions of what the internet's influence, barriers, promises and limitations might be, if it is used in crisis communication .
- Positive internet contributions to crisis communication and internet influence in changing PR practise have not been confirmed unambiguously .
- The study offers a range of attitudes towards using the internet but with no definite conclusions.
- Because of the small sample of participants, its results should be used only as a base for other, broader quantitative research (Fjeld, Molesworth, 2006) rather than vague generalization.
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2 Answers
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You have a good command of Academese, Kebab. I think I've fixed the problems without changing your intent:
A case study entitled "PR Practitioners’ Experiences of, and Attitudes towards, the Internet Crisis Communication", carried out by authors Kristin Fjeld and Mike Molesworth (2006), explores conceptions
A case study entitled "PR Practitioners’ Experiences of, and Attitudes towards, the Internet Crisis Communication", carried out by authors Kristin Fjeld and Mike Molesworth (2006), explores conceptions
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