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Anonymous Posted 15 years ago
Grammar

Return on assets

Hello,

It seems that the term "return on assets" is a concept and thus used like

"ROI is defined as XXX."

However, it is also used as

"A high ROI means XXX."

I don't understand this.

Should these be

"ROI is defined as XXX."/"High ROI means XXX."

or

"The ROI is defined as XXX."/"A high ROI means XXX."

Thank you!
  

Top answer

ROI is defined as ***. A high ROI means ***. These are fine.

  • ROI is defined as ***.
  • A high ROI means ***.
  • These are fine.
  • Compare: Beauty is only skin-deep.
  • She possesses a rare beauty.
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3 Answers
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ROI is defined as ***.

A high ROI means ***.

These are fine. Compare:

Beauty is only skin-deep.

She possesses a rare beauty.

I love wine.

A premier cru classé is an expensive wine.
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Ah,

Is this a case of the dual uncountable/countable use?
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Yes, it can be one or the other, the concept or an individual occurrence of the concept.

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