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Mfholic Posted 20 years ago
Grammar

retail pulse & sunset in the east

For a time, they will. But don't expect 2006 to kick off another 20-year blue chip bull market. One of the byproducts of globalization has been more efficient capital markets, with swifter and larger money flows. That poses a challenge for the millions of investors out there still fixated on big U.S. indexes. Stubbornly sticking with what used to work is a sure way to fail. "The 1990s spoiled us," says Jeffrey M. Mortimer, chief investment officer for equities at Charles Schwab Investment Management. "All you had to do was show up." Mortimer, who keeps his finger on the retail pulse by checking in on Schwab branches, says he's "shocked" by how hard old habits die. "They're looking east for the sunset," he says.

Question:

1.who keeps his finger on the retail pulse by checking in on Schwab branches

Does it mean 'who checks on Schwab branches to know their retail situations and trends'?

2.They're looking east for the sunset

Does it mean 'They're changing thoughts thoroughly'?
  

Top answer

Hi, 1. who keeps his finger on the retail pulse by checking in on Schwab branches Does it mean 'who checks on Schwab branches to know their retail situations and trends'? Yes.

  • Hi, 1.
  • who keeps his finger on the retail pulse by checking in on Schwab branches Does it mean 'who checks on Schwab branches to know their retail situations and trends'?
  • Yes.
  • He works in the Head Office but he regularly checks with the branches to see what people are actually buying.
  • 2.
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4 Answers
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Hi,

1.who keeps his finger on the retail pulse by checking in on Schwab branches

Does it mean 'who checks on Schwab branches to know their retail situations and trends'? Yes. He works in the Head Office but he regularly checks with the branches to see what people are actually buying.
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Like Clive, I've never heard that phrase used either. They think things will happen the way they always have (old habits die hard) and they continue to expect whatever it is that used to happen - and that's just not going to be the case moving forward.

So I think he's saying that they are looking for something to happen that just won't happen.
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yes, looking stubbornly in the wrong direction, doing the wrong things

The critical sentences are:
Stubbornly sticking with what used to work is a sure way to fail.
"
They're looking east for the sunset"
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They're looking east for the sunset
They are expecting something impossible.

Somewhat like these expressions:

They're barking up the wrong tree.
That dog won't hunt.


CJ

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