e. displays of the video on people's devices. "reported impressions" would be the number of "impressions" logged, as reported by the platform in question.
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I think in this case that "impressions" means something like "renderings", i.e. displays of the video on people's devices. "reported impressions" would be the number of "impressions" logged, as reported by the platform in question.
On social media, "organic" videos are apparently videos that are intended to be promotional, but are presented as ordinary user content rather than paid-for a