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Hi

If two men, one with an attractive atmosphere and the other

with a repellent one, were placed each in a small business and given

equal opportunities, the former would do far more business than the

latter, simply because he would attract customers, charm them, receive

their recommendations and retain their patronage.

Does it mean they would tell other people/customers that he's a good businessman and they would keep buying from him (retain patronage)?

Thanks