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Thebestwork Posted 12 years ago
Vocabulary

reading comprehension

Movie makers intent on creating a realistic atmosphere are forced to engage in product placement - the use of brand names in exchange for a fee.

Does this sentence mean that movie makers pay a fee and use brand names in their movies to make a realistic atmosphere?
  

Top answer

I believe that usually the maker of the brand name product either pays a fee, or provides free items to use in the movie, in order to have moviegoers see their products. It functions as advertising.

  • I believe that usually the maker of the brand name product either pays a fee, or provides free items to use in the movie, in order to have moviegoers see their products.
  • It functions as advertising.
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1 Answers
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I believe that usually the maker of the brand name product either pays a fee, or provides free items to use in the movie, in order to have moviegoers see their products. It functions as advertising.

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