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Taka Posted 18 years ago
Grammar

reached

On a global basis, in terms of sheer numbers reached, other forms of communication cannot compete with the words and pictures carried in newspapers, broadcast, magazines, advertising.

About the word 'reached', what does it mean here? The reached number at this point? Or the number of the people who are reached by the media?
  

Top answer

I'd say this refers to the number of people who are reached.

— Yankee

  • I'd say this refers to the number of people who are reached.
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5 Answers
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I'd say this refers to the number of people who are reached.
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What is the reason you crossed out the first option, Amy? If you were supposed to express the first meaning using 'in terms of' and 'reached', what would it be like?
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Do you want to know how I would say it if I only wanted to talk about the sheer number of advertisements? If that's the case, I wouldn't use the word 'reached' at all in this context. I might say "... in terms of (sheer) numbers ..."
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YankeeDo you want to know how I would say it if I only wanted to talk about the sheer number of advertisements?
Expressing 'the sheer number/data we've gotten so far', using 'reached'.

Is it impossible?
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I wouldn't say "impossible" generally speaking, but in the context/wording you initially gave, I wouldn't use OR interpret 'reached' to mean 'the number of advertisements achieved'.
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