Racing sponsorship letter

Question

Hi, I am new to this site. I really need help with sponsorship. I am a young, female race car driver and I need some sponsors for this season. My goal for this year is to race in as many races as I can and win. In the spring I might get an opportunity to go out to Indianapolis, Indiana and test a bigger sized up race car. My long term goal is to race out in Indiana and race in bigger races(NASCAR/Indy 500). But for now I am racing locally (Pennsylvania). I will race at different tracks throughout the region. My brother also races so that is an advantage for sponsors. When drivers get a sponsor, the tracks always announces the sponsors and we will have an opportunity to wear the sponsor's items, like t-shirts, hats, etc.
I hope that is enough.. I want to stop losing sleep over this!! I just don't know how to write it!

Thanks in advance!

MrPedantic · Accepted Answer

Hello Guest

What makes you think you don't know how to write it?

It already sounds good to me.

MrP

Dirtracer5 · Answer

I just don't know how to start it. And I don't know how to word the sentences so it "draws" in the businesses...

MrPedantic · Answer

Hello dirtracer5

I don't know very much about sponsorship letters. But I myself would probably have three brief paragraphs in my letter, with appropriate headings:

1. Who am I, and what do I plan to do?
2. How could this benefit you?
3. What will it cost?

#1 would include much of what you've already posted. It sounds enthusiastic and energetic.

#2 would tell them what they'd get for their money.

#3 would tell them how much they'd have to give.

I'd keep the letter to one page, and maybe embed some pictures of you racing in your car, outside your car holding your helmet, opening a bottle of champagne, etc. You could make them into a panel to run down the side of the letter.

Might be an idea to stress the fact that you're young and female, if that's unusual in your racing world. Marketing depts like to attach themselves to something distinctive.

Perhaps you could have another panel somewhere on your letter with a list of your wins etc. Maybe under the pictures.

Only my 2¢, though.

MrP

Dirtracer5 · Answer

thanks, that gives me an idea. This is my first time doing this... so I am new too!

Thanks again! -W.

RamSST · Answer

EDIT:Sorry to dig up an old post but it relates to what I need help with

Can you guys give me any pointers as to how I should world my letter? I wrote mine following what suggestions you gave so here's my letter(removed my contact info, name, etc.):

To Whom It May Concern

Hello, My name is ****** ******. I am 17 and I’m building a race car for the Auto Clearing Motor Speedway Thunderstocks class for the 2007 season. I plan to be in as many races as I can possibly attend and will race to my utmost ability. I plan to run a 1978 Chevrolet Caprice with a 305 Cubic Inch Chevrolet Motor, I will be painting it black and white in a “police car” type style(white doors and roof, everything else black) with a police style 7-point star somewhere on the side. I am at this point 60% done assembling the car I need to install the motor, safety belts, wiring, guages, fire extinguisher, and a few other odds and ends to make the car race worthy. During the beginning of the 2007 season I will take it pretty easy because I will be a rookie and it will be my first time on the race surface. I’ve attended Races for a long time and have been interested in building a car and racing since I was 14. I believe I could do very well with the right backing and right equipment. My long term goal is to possibly reach the Nascar Canadian Tire Series(formerly Cascar) and then maybe Nascar Nextel Cup.

For your support you will receive as much as I possibly can show your logo and speak about your company. Your logo will be on my car and listed along with my car on AutoClearingMotorSpeedway.ca in my driver profile. Thousands of people come through the pits after the races so your company logo will be shown to many people and many audiences. I will make a website for my team and car before the season begins next year so your logo will also be shown on that webpage. Logo’s will be set on the car according to your choice, but depending on how many sponsors I can get may be limited to a few options, these spaces I can give are the hood, trunk lid, upper rear quarter panel, lower-behind wheel well-quarter panel and front fenders.

To race in the 2007 season I will need to acquire a few good tires(not necessarily new), gas, transportation to the track(use of a trailer if possible, or materials to build a trailer), I may have to upgrade my tow vehicle a little bit(new tires, transmission cooler, rebuilt driveshafts, etc) and anything that your company sees fit to help me with. I don’t require a lot just a company that will support the beginning of my racing career.

My contact informations is as follows:

...contact info here...

Sincerely Yours

****** ******

Nona the brit · Answer

Pretty good but you haven't actually asked them to sponsor you and I would get to the point more quickly. My suugestion

Hello, My name is ****** ******. I am 17 and I’m building a race car for the Auto Clearing Motor Speedway Thunderstocks class for the 2007 season. I am writing to invite you to be my sponsor. In return for your support I will provide as much publicity for your company as I can, including displaying your logo and speaking about your company. I would also be happy to participate in any publicity or public relations activity you would like to organise regarding your sponsorship, such as photographs and interviews.

Your logo will be on my car and listed along with my car on AutoClearingMotorSpeedway.ca in my driver profile. Thousands of people come through the pits after the races so your company logo will be displayed to many people and many audiences. I am making a website for my team and car so your logo will also be shown on that webpage. Logos will be set on the car according to your preference but I am hoping to attract several sponsors so of course the earlier you agree to sponsor me, the more choice you will have on position. The positions on offer are: hood, trunk lid, upper rear quarter panel, lower-behind wheel well-quarter panel and front fenders.

I plan to be in as many races as I can possibly attend and will race to my utmost ability. I plan to run a 1978 Chevrolet Caprice with a 305 Cubic Inch Chevrolet Motor, I will be painting it black and white in a “police car” type style (white doors and roof, everything else black) with a police style 7-point star somewhere on the side. I am at this point 60% done assembling the car I need to install the motor, safety belts, wiring, gauges, fire extinguisher, and a few other odds and ends to make the car race-worthy. My long term goal is to possibly reach the Nascar Canadian Tire Series(formerly Cascar) and then maybe Nascar Nextel Cup.

To race in the 2007 season I will need to acquire a few good tires(not necessarily new), gas, transportation to the track (use of a trailer if possible, or materials to build a trailer) and I may have to upgrade my tow vehicle a little bit(new tires, transmission cooler, rebuilt driveshafts, etc). I would appreciate anything that your company sees fit to help me with. I don’t require a lot, just a company that will support the beginning of my racing career.

My contact information is as follows:

...contact info here...

Anonymous · Answer

hey i am a go karter and i was wondering if some 1  could write me a sponsorship letter for me plzz reply with qestions and answers

Clive · Answer

Hi,

Sorry, we don't write letters for people. But if you try to write it yourself, we will check it for you and offer ypu advice.

First, read this whole thread and you will find ideas that will help you.

Best wishes, Clive

INFERN0 · Answer

The Series
Our MODIFIED will compete in the LAKESIDE SPEEDWAY Weekly Racing Series located in Kansas City Kansas.
We will also try to run several United States Modified Touring Series events.
In this series we will compete against some of the best modified drivers and teams in the country.
USMTS crowns a champion for the region, and then an overall champion for the country, which will be the Weekly Racing Series Champion.

THE TEAM
The Chuck Kirch Race team is well established. The current team has been together a long time. We have won many races over the years.
Chuck Kirch is a very impressive driver with many accomplishments
As far as equipment, we have a brand new Modified ready for action. We have all the tools to keep up a competitive car. We are in need of an enclosed trailer, which will become a rolling billboard for our sponsors.
With a primary sponsor package, a showcar can be included for even more valuable exposure.
We invite your business to share the winning attitude of the Chuck Kirch Race Team, which will lead to winning races, and winning customers for your business

THE DRIVER
Age: 38 Home: Merriam,Kansas
Years racing: 30
Karts-Minisprints-Midgets-Sprints-Modifieds
Achievements:
8 GrandNational Karting Championships
2 Mini Sprint Championships
State Championships
Regional Championships
Track Championships
Series Championships
Rookie Of The Year Championships
Several feature wins.

POSTCARDS
Photo card handouts are another way the race team can advertise for your business. These keepsakes are autographed by the driver, taken home, and hung anywhere from someone's office, to someone's refrigerator

CAR SHOWS
Another way our team promotes our sponsors is by car show appearances each year.
On the marketing side, this is a great opportunity for your company to gain more exposure.
The show lasts Friday through Sunday and there are thousands of people that will show up through the weekend.
In the spring and summer months we usually try to hit a few
more shows that don't interfere with our racing. I have to tell you
that when we show up for these summer shows we will
have the best looking race car in the show and it will become a magnet
to the spectators. They have seen many of the street rods
at other shows and a lot of people know each other.
So when we bring one of our cars it will draw a lot of attention.
This is something we see every time and we laugh about it.
But it will be great for our sponsors

IN CAR PHOTOS
This is something Chuck Kirch Racing will start doing in 2008. While at all events, we will let people sit in our race car and have their picture taken.
We will then take that picture and lay it in a template that has the event, date etc…
Next we will email the picture to that person so they can print it out to what ever size they want. Or they can just save the file on their computer or even use it in a screen saver or background.
This would work great for any store front promotions that include a race car display. It is also great for your company picnic!

More Information About Chuck Kirch The Driver:
I really dont like to talk about this much, for everyday I have some struggle that is a reminder, as my friends you should now my story of what i have been through and maybe understand where i am coming from you have no idea until you have walked in my shoes.
"I do not like or want pity. It is not a party to celebrate."

In 1999 I remember Waking up in helicopter heading to a hospital ER when i got there Dr.s refused to treat me said they wasn't a trauma center no medical explanation I was alive medically i should not be alive, so they flighted me to KU medical center where basically the same thing was said i shouldn't be alive the XRays showed I had Crushed C-1, Shattered C-2 & Fractured C-3, I remember being strapped to a bed for eight days, With Dr.s telling my family and myself that I wouldn't make it through to the next day on the eighth day a Dr Amistad had been doing a seminar at the hospital and was updated on my results and injuries came in and suggested an experimental surgery,But the only guarantee was I would be left paralyzed from my neck down with maybe 45% usage of my neck, after the many surgeries over a yearly spand that was the true fact, I was paralyzed from the neck down maybe 35% use of my neck for two years,
I went through alot of hard times of not wanting to live and soul searching etc, after finding my peace of mind and inner soul I started telling everyone I was going to walk again and someday race again, they just laughed and went along with my dreams and thoughts,well in 2003 I started getting feeling and movement back in my legs and my arms etc and my Dr said it was just probably muscle spasms after it kept progressing he said its a miracle and started me in rehab very painful stressful rehab to learn to walk again basically i had to learn everything i did before all over again,Well in 2006 my burning desire to race again was ignited and started raging like an INFERNO and i started to try getting back into racing no one i had raced for before would give me a ride or any of the new faces of people racing.What is my reflection of the difference in racing today and before my accident after i have lost everything in racing and have very little funds available? I was a very good driver with many accomplishments and achived many racing goals, I could basically show up at any track and someone would offer me a ride if i did not have one. What i see in todays racing world of all kinds of motorsports is it really doesnt matter on the skill and talent you have anymore But how much money can you bring to the table I see not only myself but alot of other young talented drivers that will never get a chance to prove ourselves because most rides are Bought by parents,drivers and sponsors that otherwise would never get a ride it depends on who you know and how much are you but i have *** in my life now to guide me through these times of struggle to the life he had planned for me the day I was born, I have no regrets, no hard feelings very thankful to be alive with a full recovery. I am Not asking for pity I do not like or want pity,what i do want is another chance I believe I have at least earned that much.
I am writing you today with the hopes that we can find a way to create a win-win situation for your company and mine. From me to you, it's 'win-win' or 'no deal' situation here. Still, I am shooting for a win-win so let's get to it.
I have been racing and winning in Karts, Mini-Sprints, Midgets and Sprints since a very early age of eight.
My racing career started in 1977 and ended in 1999 with an almost fatal crash that left me paralyzed for two years from the neck down,between those years *** gave me the ability to win several Championships along with several Feature Wins,from Karts, Mini Sprints, Midgets and Sprints. Now, I am fully recovered and have a Burning desire to race again that rages like an inferno and decided I would like the chance to jump into the Most Popular Motorsports Divisions of MODIFIEDS AND/OR LATE MODELS, with possibilities of running other local series as well. Of course, I'll chase a few of the really big 2 and 3 day events in the 2008 season. As a team, our goal is to go and see if we can be a top 5 in every event we enter and finish top 3 in points. Should be a lot of fun and a huge challenge. Advertising is big business, and racing has proven time and time again that it holds a special place in the advertising world. Our agreement and deal for a season long primary sponsorship, you will get an Impressive Driver with National, State, Series & Track Championships with several feature win honors , racing a car with your company logo and colors on all the best locations on the car, trailer, driver and team uniforms. You will get press coverage with our team releases and local news outlets. As we both know, A Primary Sponsorship is a lot of money but it puts your name in front of thousands if not tens of thousands of potential customers over the course of a week. If you don't have a lot of money for television and newspaper coverage, with so many stations to choose from, who does? Racing is a very attractive alternative. It's a nine to ten month gold mine of opportunity. Although we like to stick our car in car shows during the off-season. So, we do our best to be a year around effort. Still, if a Primary Sponsorship is over your budget we can still make this work as we have several places on the car, trailer and uniforms for all types of sponsors. We could use specialty sponsorships for example, a chassis or motor sponsor or tire and wheel sponsor. We need fuel or an oil sponsor. Travel sponsors. The needs are sometimes specific and sometimes not but the overall cost for us to complete the 2008 season are in a neighborhood of $25,000 - $100,000. With that, we could make do and race for the pleasure and thrill of victory & racing. Below is a list of our wants and needs, starting from the bottom up as any upstart team in a new series has to do, you will see what it'll take to help us as move towards our goals of competing and winning at some of the best dirt tracks in the country right here-- we're already motivated!
These are the packages available contact me to discuss what it'll cost for a season with the countries finest with some careful planning and budgeting.
2008
Primary Sponsorship
Full Travel sponsorship
Full Friday Night sponsorship
Full Saturday Night sponsorship
Start-up sponsorship
Parts & Service sponsorships greatly appreciated as well.

I want to be able to go out and race and not worry if I break something that I can’t race the following week. I just want to make it to the next level.
Without some new sponsorship, I may have to step out of the racing limelight after the 2008 season If I even make it all the way to the endof the 2008 season,even after everything I have accomplished. I have overcame life-threatening injuries and developed new techniques to enable myself to race, but in the end, My dream may come to an end because of a green piece of paper called money. I could go on and on but i will not bore any of you with anymore of my gloom,I will promise you all of this, I will start the 2008 season with everything i have and do the best i can with what i have until it runs out then the dream will have to end and maybe its time to move on whether i want to or not, hang my helmet up and give up the dream..Never..I dont believe for a second there is anyone that has a more burning desire or has any better of talent in driving a racecar, My dream may come to an end because of a green piece of paper called money and lack of help.
Chuck Kirch"The Inferno" is a name that may not be well known in todays Racing community, but it should be.
I am a unique individual; in that I am one of the few people who didn't let their handicap disable them.
I was paralyzed from the neck down due to an accident a few years ago, and like the saying goes: what doesn’t kill you will only make you stronger; I believe I am a true example of that.

The Peoples Car in 2008

Chuck Kirch Motorsports is taking a different approach to the 2008 season. We, as a team, recognize that it is difficult to obtain sponsorships. A majority of our fan base is everyday working folks who would love to give but can't afford to.

Chuck Kirch Motorsports wants to make this opportunity available to these hardworking fans. We want this to be America's car. We want this to be the fan's car. How would you like to be a part of that? How would you like to be a fan knowing that your money helped this team make it to the racetrack? The Modified Series is the fastest growing series in the Country. It's only going to continue to grow and we would like you be a part of it. We decided this year we didn't need a specific paint scheme. We want our paint scheme to be America's names, fans names. How many of you have children out there that would like to have their name on a Race Car for everyone to see indicating that they had donated to its success? Well, we are going to give them that opportunity this year. For $100.00 we will put their name on our racecar for the 2008 racing season. Their name will also be included on our website for the 2008 sponsors. You heard us right! For $100.00 you can go from fan to sponsor. This is affordable and attainable for everyone. Corporate sponsorships are attainable and we welcome their support as well wholeheartedly. But the fans are what makes this enjoyable and now everyone can have a piece of our team. pay your $100.00 sponsorship fee you will get a personal autographed photo along with a signed hat and be a part of our team in 2008. and become a part of The Peoples car. When you make your donation provide us with the name/names you want listed and your email address so we can provide you with photos and updates throughout the 2008 season!

This is not a joke and I hope you allow us to keep the post. As you all know it is very difficult to attain sponsorship and we are trying to be innovative.

I Look Foreward To Speaking With You In The Near Future
For more information please Email,Write or Post A Reply:
Serious inquiries only please

Email Removed">Email Removed
Chuck Kirch
8921 W 51st
Merriam,KS
66203

http://www.myspace.com/infernomotorsports
_______________
disclaimer:
These opinions are mine and mine alone and do not reflect the opinions of any other entity either real or imagined and should be taken as such I have no intention of offending anyone All I really want to do is drive in circles in the dirt and have a good time

Anonymous · Answer

in my opinion, i'd leave out ANYTHING that suggests injury, or crashing! that could look like a major liability to a prospective client!! use only positive text...no doom & gloom.

Racing sponsorship letter

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