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Hly2004 Posted 21 years ago
Vocabulary

"niche"?

(1)One niche that is approaching mass-market proportions is held by regional magazines

(2)Number three, they are definitely extending their franchises. We see a lot of niche editorial and niche advertising products

(3)some words:Niche Software/Niche Homeware

does it mean "little"?
  

Top answer

It means something that is tightly targetted, something only of interest to a certain group of people.

  • It means something that is tightly targetted, something only of interest to a certain group of people.
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2 Answers
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It means something that is tightly targetted, something only of interest to a certain group of people.
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niche market noun
a small area of trade within the economy, often involving specialized products:
Lotus make luxury cars for a small but significant niche market.

Above definition is from Cambridge. From my experience, the word 'niche' is used almost exclusive with 'market' as in the example above. You could have a niche market for restoring old cameras for example. It's a mark

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