Just after the PC hit the market (August 1981), a project named "Interface Manager" started. It was renamed to "Windows" because the programmers talked very much about the zones called "windows" on the screen. Rowland Hanson, the head of marketing at Microsoft, convinced the company that the name Wind
When a product is released into the marketplace/first available for sale, you can say it has "hit the market."
If you want to talk about how a product has performed better than others in the same industry, you ocan probably find a way to use "beat the market" or "leading the market."