Hello, I've got a question about the word "knowledge".
"With more than 20 years of consumer data, BAV is the world’s largest and most enduring study of brands. Polling consumers in the United States on a quarterly basis for their perceptions of brands, it identifies and analyzes brand strength and trends based on four pillars of brand building: differentiation, relevance, esteem, and knowledge."
What does knowledge mean In this sentence? Is is the same thing as "awareness"? I looked it up in an English-English dictionary, but still cannot get the meaning of it.
Thanks in advance!
Top answer
The intended meaning is unclear to me, but what you suggest sounds very reasonable. Here is the context, but it doesn't help much. Id=7946 Clive
— Clive
The intended meaning is unclear to me, but what you suggest sounds very reasonable.
Here is the context, but it doesn't help much.
Id=7946 Clive
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