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Newguest Posted 17 years ago
Vocabulary
Push
Hi
Does "push" in the sentence below stand for "promote"
The deal that Island Records had done with Warner Brothers in America was coming to an end, so there wasn't much of a push being given to their product and it was hard to get tour support.
--- OK, I understand that the contract the Island Records signed with W.B. in America was coming to an end and the W.B. was no longer so much interested in promoting some products in America (eg. albums of the given band) and helping them with American tours. Or maybe it was I.R. that was not interested in promoting albums and helping with tours?
cheers
Does "push" in the sentence below stand for "promote"
The deal that Island Records had done with Warner Brothers in America was coming to an end, so there wasn't much of a push being given to their product and it was hard to get tour support.
--- OK, I understand that the contract the Island Records signed with W.B. in America was coming to an end and the W.B. was no longer so much interested in promoting some products in America (eg. albums of the given band) and helping them with American tours. Or maybe it was I.R. that was not interested in promoting albums and helping with tours?
cheers
Top answer
To me it sounds as though WB was the "pusher" in this situation, or rather, the non-pusher.
- To me it sounds as though WB was the "pusher" in this situation, or rather, the non-pusher.
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4 Answers
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To me it sounds as though WB was the "pusher" in this situation, or rather, the non-pusher. 
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So the W.B. did not push I.R.(which I guess is in the UK) to promote their (Warner Brohther's products) abroad?
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I am not familiar with the music recording industry, but I would guess that the "push" in this case would mean Warner Brothers spending money to market Island Record's artists, get them choice spots for a concert tour, and so forth. Since IR's contract was expiring, WB saw no benefit for themselves in such expenditures of either money or employees' time and energy, since any increase in popularit
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