Pull off

Hi guys,

In the following dialogue, what could be the best meaning of the sentence marked in red.
What do you think "it" and "pull off" mean in this context?

hoping your comments...
thanks a lot~
pb

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M: Yes, my wife and I took a bus journey from to , and our checked bag got left behind in when we changed buses.

W: I see. Can you describe the bag?

M: It’s a “Tuffy” gray cargo bag, with a round logo in front. It has two wheels and a metal ring on the end opposite the wheels. Also, it has top and front zippers.

W: OK. Any tags on it?

M: There’s a “BLU” tag from Blue Royal Bus, and a “” tag from Flash Bus. We took those bus lines from to . Then we rode White Star from to , so there may be one more tag.

W: Actually, it would be “BWS” tag, but it might have been pulled off because your bag is unclaimed. I’ll check on it and call you back.