0Hi,02br 02br 00In very simple terms, publicity refers to public attention to something, while promotion refers to 01i00trying to get 02i00public attention to something.02br 02br 00eg If someone finds that a popular product is in fact dangerous, the company will get a lot of unwanted 01font00publicity.0
A company's total marketing communications mix - called its promotion mix consists of the specific blend of advertising, personal selling, sales promotion and public relations tools that the company uses to pursue its advertising and marketing objectives.