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Anonymous Posted 11 years ago
Grammar

Publicity or commercial

I looked up product placement and could find the answer to my question?

Could someone tell me what word should be used?

That a brand is getting publicity/commercial in a movie?
Nike is getting lots of publicity/commercial because in the movie, the character is wearing a Nike shirt.
Nike is getting lots of publicity/commercial in this movie?

Thanks
  

Top answer

Anonymous what word should be used? publicity CJ

  • Anonymous what word should be used?
  • publicity CJ
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2 Answers
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Anonymouswhat word should be used?
publicity

CJ
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Publicity is exposure to the public; commercial as an adjective means relating to business; commercial as a noun refers to an advertisement.

"Nike is getting free publicity in the movie because the main character wears a shirt with the Nike logo."

"Nike is getting so much brand placement in the movie, that the movie should be considered a Nike commercial."

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