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Anonymous Posted 13 years ago
Grammar

publicity in movies

Is this what we would say? Is it true that brands get publicity in movies?

That a brand is getting publicity in a movie?
Nike is getting lots of publicity because in the movie, the character is wearing a Nike shirt.
Nike is getting lots of publicity in this movie?

Thanks
  

Top answer

This is called product placement or embedded marketing or embedded advertising. A company pays the movie maker to have its product featured in a movie, not in a direct advertisement, but, nevertheless, in a way that calls attention to it; for example, having the movie's main character drive a certain make of car, with the camera being sure to shoot the car so that there's no doubt about what it is. This has apparently been going on since the days of silent films.

— Anonymous

  • This is called product placement or embedded marketing or embedded advertising.
  • A company pays the movie maker to have its product featured in a movie, not in a direct advertisement, but, nevertheless, in a way that calls attention to it; for example, having the movie's main character drive a certain make of car, with the camera being sure to shoot the car so that there's no doubt about what it is.
  • This has apparently been going on since the days of silent films.
  • The trick here is to make it so that the advertising is not too obvious, otherwise it can become a distraction, or just plain irritating, to the viewer, who, after all, is going to the movies expecting to be free of the mass of commericals he is bombarded with on television.
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2 Answers
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This is called product placement or embedded marketing or embedded advertising. A company pays the movie maker to have its product featured in a movie, not in a direct advertisement, but, nevertheless, in a way that calls attention to it; for example, having the movie's main character drive a certain make of car, with the camera being sure to shoot the car so that there's no doubt about what it i
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Thank you,

I looked up product placement and could find the answer to my question?

Could someone tell me what word should be used?

That a brand is getting publicity/commercial in a movie?
Nike is getting lots of publicity/commercial because in the movie, the character is wearing a Nike shirt.
Nike is getting lots of publicity/commercial in this movie?

T
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