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Liveinjapan Posted 17 years ago
Grammar

Properties

Search is different from other media, in which advertisers set a budget and then allocate it between properties.

Hi,
'other media' means TV, radio, etc, right?
'properties' means '(TV) programs', right?
Thanks.
  

Top answer

I cannot answer, since you have not defined 'Search'. What is it?

— Mister Micawber

  • I cannot answer, since you have not defined 'Search'.
  • What is it?
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4 Answers
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I cannot answer, since you have not defined 'Search'. What is it?
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Sorry, the term 'search' here means 'Yahoo! or Bing or Google's search services'.
e.g. If you use Google Search, you might see a couple of ads somewhere.

http://bits.blogs.nytimes.com/2009/07/29/in-search-microsofts-gain-is-not-googles-
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I'm not sure that a search engine is a medium-- the medium would be the internet. The sentence also makes 'properties' a little vague if there is intended to be a difference, because I presume that advertisers also budget for ads on various search engines, browsers, etc.
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Many thanks, Mr M.
Mister Micawberthe medium would be the internet
Totally agree.
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