Proofreading? (07-Apr-2017.)

Hi, teacher, please help me correct my article if there are any mistakes. Thank you.

Your company would like to break into a new overseas market with your new range of sports goods. You have been asked by the Marketing Director to investigate ways of doing this.

Write a report for the Marketing Director, including the following information:

How you carried out your research into the market

The existing competition

Your target customers

Ways of promoting the products in the new market

Report on possible expansion into a new overseas market

Introduction

In response to a request from out Marketing Director, I would like to submit the following report which aims to analyze and summarize the results of the marketing research that was carried out recently.

Findings

I consulted a well-known marketing research company and delegated them to collect all the information about the market, buying habits and competitors through questionnaires and field investigation.

From the feedback they presented, we could clearly see that there are two main competitors, Jessica and Bowman. Both of them take up nearly 60 percent of the total market and other competitors are small companies representing little percentage of sales.

Furthermore, it is clear that our target customers would be teenagers aged between 14 and 18. In fact, approximately 50% of them regularly purchase sports articles, while people at other age zones just buy once a year.

Conclusion

In conclusion, this overseas market would be a brilliant opportunity for the development of our company and I think it is advisable to penetrate into it.

Recommendations

From my point of view, I would recommend carrying out an advertising campaign to burnish our brand. Besides, we can also launch our products by sales promotion such as point-of-sale displays and trade shows to attract our customers.