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Jackson6612 Posted 15 years ago
Speech & Pronunciation

Pronunciation of "advertisement"

Hi

I have heard someone on TV pronouncing "advertisement" as: adver-tiz-ment. But I have always heard it pronounce: adver-tize-ment. Which one is more common pronunciation? Please let me know. Thanks.
  

Top answer

S. The one with "tize" is almost always used these days - AD ver tize ment . I know of only a few people who use the alternate ad VER tiz ment , and they are in an older generation.

  • S.
  • The one with "tize" is almost always used these days - AD ver tize ment .
  • I know of only a few people who use the alternate ad VER tiz ment , and they are in an older generation.
  • I think that alternate used to be used more often than it is now.
  • CJ
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12 Answers
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http://www.merriam-webster.com/dictionary/advertisement

Use the speaker icons to hear the pronunciations used in the U.S.

The one with "tize" is almost always used these days - AD ver tize ment. I know of only a few people who use the alternate ad VER tiz ment, and
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CalifJim I know of only a few people who use the alternate ad VER tiz ment, and they are in an older generation.
It's the standard British English pronunciation.

CB
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Cool BreezeIt's the standard British English pronunciation.
Good to know. But I am shocked to hear it! I listen to a lot of British TV imports here, and I don't recall ever hearing it, even on those broadcasts. Then again, maybe the word doesn't come up that often.

CJ
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CalifJimThen again, maybe the word doesn't come up that often.
That must be it. I checked Collins Concise Dictionary, which is very British, and the shocking pronunciation is the only one it offers!
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The correct pronunciation is adver-tiz-ment. However, almost everyone pronounces it incorrectly nowadays; adver-tize-ment. I guess that is why you hear the older generation pronounce it like so and the reason why even many British people pronounce it adver-tize-ment.
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Anonymous even many British people pronounce it adver-tize-ment.
Have you any evidence for that?
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AnonymousThe correct pronunciation is adver-tiz-ment. However, almost everyone pronounces it incorrectly nowadays; adver-tize-ment. I guess that is why you hear the older generation pronounce it like so and the reason why even many British people pronounce it adver-tize-ment.
British pronunciation is ad-ver-tis-ment. American pronunciation is ad-ver-tise (rhym
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AnonymousBritish pronunciation is ad-ver-tis-ment. American pronunciation is ad-ver-tise (rhymes with the word eyes)-ment.
I said that four years ago.

CB

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