The passage below is from a website as follows:
http://stacyjulian.com/2008/02/now-shipping/ People are sometimes resistant to the idea of introducing rituals because they believe that ritualistic behavior may detract from spontaneity or creativity - especially when it comes to interpersonal rituals such as a regular date with one's spouse, or artistic rituals such as painting. However, if we do not ritualize activities - whether working out in the gym, spending time with our family, or reading for pleasure - we often don't get to them, and rather than being spontaneous, we become reactive (to others' demands on our time and energy). In this paragraph, I’m not sure what underlined “them” represent. It seems to mean “activities” intuitively to begin with, but when I think it over again, the word can stand for “spontaneity or creativity,” so it can be compatible with the following “rather than being spontaneous.”
Thank you in advance.