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Id be thanksful to everyone who proofreads this text. Comments about alternative expressions are very welcome. I made two introductions as I wasnt able to decidewhich one to pick. Please feel free to tell me which one you consider as more "professional".
https://docs.google.com/document/d/189mEvkk-JVYp-95F1qI0ZIzFF1tpFE4XG1FLQaPMVGk/edit?usp=sharing

Clive · Accepted Answer

I only comment on text that is posted directly here.

Can you do that, please?

Age95 · Answer

1st introduction:test

Good morning, my name is P and this is my partner T....Good Morning...

Today we would like to spend the next ten minutes to discuss Starbucks marketing strategy in China, or how to serve coffee to a tea drinking nation.
In our presentation, we are going to give you an overview of Starbucks main marketing tools considering the special market conditions and their effects on the sales performance.
We have divided out talk into x parts
First, I am going to outline the market conditions at the time of Starbucks market entry in 1991
Second, I would like to demonstrate Starbucks core values and their influence on marketing strategy
Third, we are going to describe Starbucks main marketing strategies
Fourth, Tim is going to x
And *** in the fifth and last point.

I’d like to begin by introducing you to the market situation in 1991. In that year, Starbucks sold its first coffee beans in China through a licensing agreement. The licensee, Beijing MeiDa was a Chinese wholesaler who supplied major hotels and restaurants in Beijing with coffee. This approach allowed Starbuck to gain first insights into customer requirements in China........

2nd introduction + presentation to check

Good morning, my name is Pawel and this is my partner Tim GM
Today we would like to discuss Starbucks´s marketing strategy in China, or how to serve coffee to a tea drinking nation.
Did you know, that since the last New Year’s Eve Starbucks opened 32 new stores in China until today? This is approximately 1 new store per day - a rate that Starbucks maintained for more than last five years.
Research tells us, that Coffee consumption in China is currently growing at a rate of 30% annually.
In contrast, coffee consumption worldwide is growing at an annual rate of only 2%. In the future China has the potential to become a major coffee-consuming country. For that reason, China's consumer coffee market offers truly immense promise – a promise that the premier roaster, marketer and retailer of specialty coffee, namely Starbucks, cannot ignore. To expand in China Starbucks developed a special marketing strategy which is the subject of our presentation, today……
Now, I am going to outline the market conditions at the time of Starbucks market entry in 1991
Then, I am going to demonstrate Starbucks core values and their influence on marketing strategy character
After that we will describe/look at Starbucks main marketing strategies
And finally Tim will *** and *** the effects of each tool estimating SBs position in the future

I’d like to begin by introducing you to the market situation in 1991. In that year, Starbucks sold its first coffee beans in China through a licensing agreement. The licensee, Beijing MeiDa was a Chinese wholesaler who supplied major hotels and restaurants in Beijing with coffee. This approach allowed Starbuck to gain first insights into customer requirements in China.

Unfortunately, nobody besides foreigners and western expatriates was interested in coffee at that time and even them, staying temporary in China, couldn’t be considered as an ordinary/serious target group.

But then something changed. The rapid growth of Chinese economy and increased income of the middle class led to formation of new consumer groups. Often, the new generations were characterized by elevated purchasing power. Young, wealthy, modern, splurging, to fulfill the aspirations for a Westernized lifestyle.

And part of that lifestyle was provided by Starbucks, as it was said by the president of Beijing's Horizon Market Research said Starbucks is “selling not just products but a culture, and it is a culture that many Chinese want.”
From that time, it was Starbucks primary goal to present itself as a ‘hip hangout’ to the booming Chinese middle class and sell not coffee but a lifestyle to them.

Now, as you know Starbucks market entry situation, I’d like to focus on Starbucks core values and their connection to the marketing strategy, which is the second point on our agenda.
In order to understand the way of Starbucks approach in China it is necessary to know their mission and values.
Behind me you can see Starbucks five main values.

Creating a culture of warmth and belonging, where everyone is welcome.
Acting with courage, challenging the status quo.
Being present, connecting with transparency, dignity and respect.
Delivering our very best in all we do, holding ourselves accountable for results
We are performance driven, through the lens of humanity.

Now, I´d like you to keep the first, the second and the fourth points in mind, because especially that points explain why Starbucks choose a more passive and gentle way based on word of mouth marketing and decided against the conventional marketing methods containing aggressive advertising and promotion campaigns.

Stated precisely, Starbucks wanted to meet the 5000 yo Chinese-tea drinking culture with respect, responsibility and without any conflicts.
Now, as we know the market entry situation, Starbuck´s target group, major goals and their marketing strategy character, the last question remaining is:

How did Starbucks manage to attract their target group? It will be hopefully clear to you after T has explained the main marketing tools deployed by Starbucks that are following now.

The marketing tools deployed create the Starbucks experience like ingredients create a coffee blend, a blend that in case of China tastes very gentle, but is addictive.

Starbucks ensured that effect by making stores sell latest music CDs, board games as well as providing free Internet access. The company projected itself as the „third place? apart from one?s home and the workplace, where people could meet and relax. Some of the stores were provided with Internet and wireless services, to attract professionals. In terms of pricing, Starbucks? strategy was to keep the prices high in order to maintain its luxury appeal, as in China high price was directly associated with quality.
That way Starbucks created its own culture.

But there are also other marketing tools I would like to mention and that do not contribute to the creation of Starbucks experience or retention, but acquisition of customers.

Age95 · Answer

Anyone please?

Clive · Answer

1I haven't got time to look at it all, but i'll make a start.

The possessive of Starbucks is Starbucks's

In some places , you even just have Starbuck.

st introduction:test

Good morning, my name is P and this is my partner T....Good Morning...

Today we would like to spend the next ten minutes discussing Starbucks marketing strategy in China, or how to serve coffee to a tea drinking nation.
In our presentation, we are going to give you an overview of Starbucks main marketing tools comma considering the special market conditions and their effects on the sales performance.
We have divided out talk into x parts
First, I am going to outline the market conditions at the time of Starbucks market entry in 1991
Second, I would like to demonstrate Starbucks core values and their influence on marketing strategy
Third, we are going to describe Starbucks main marketing strategies
Fourth, Tim is going to x
And *** in the fifth and last point.

I

I’d like to begin by introducing you to the market situation in 1991. In that year, Starbucks sold its first coffee beans in China through a licensing agreement. The licensee, Beijing MeiDa comma was a Chinese wholesaler who supplied major hotels and restaurants in Beijing with coffee. This approach allowed Starbuck to gain their first insights into customer requirements in China........

2nd introduction + presentation to check I like version #2 better.

Good morning, my name is Pawel and this is my partner Tim GM
Today we would like to discuss Starbucks´s marketing strategy in China, or how to serve coffee to a tea drinking nation.
Did you know, no comma that since the last New Year’s Eve Starbucks has opened 32 new stores in China ~~until today~~? This is approximately 1 new store per day - a rate that Starbucks has maintained for more than the last five years.

Sorry, no more timet

Age95 · Answer

Thank you once again. I went through everything you did not correct yet. Here is the new version:

Now, Research tells us, that coffee consumption in China is currently growing at a rate of 30% annually. In contrast, the worldwide rate is only 2%. Because of that China has the potential to become a major coffee-consuming country and offers a huge Chance – a chance that the premier, marketer and retailer, namely Starbucks, cannot ignore. In order to succeed in China Starbucks has developed a special marketing strategy which is the subject of our presentation, today……

So, lets take a look at out agenda:

First of all, I am going to outline the conditions of the Chinese coffee market in 1991, when Starbucks entered it.
Then, I am going to demonstrate Starbucks´ core values and their influence on the marketing strategy character
After that we will describe Starbucks´ main marketing strategies

And finally T will show you their effects and will give you an outlook for Starbucks´ future in China

I’d like to begin my first point by introducing you to the market situation in 1991. In that year, Starbucks sold its first coffee beans in China. It happened through a licensing agreement and the licensee, Beijing MeiDa was a Chinese wholesaler who supplied coffee to major hotels and restaurants in Beijing. This approach allowed Starbuck to gain first insights into customer requirements in China.

Unfortunately, nobody besides foreigners and western expatriates was interested in coffee at that time and even them, who were staying temporary in China, couldn’t be considered as an ordinary target group.
But then something changed.

The rapid growth of Chinese economy and increased income of the middle class led to formation of new consumer groups. Often the new generations were characterized by elevated purchasing power. Young, wealthy, modern, splurging to fulfill the aspirations for a Westernized lifestyle.

And part of that lifestyle was provided by Starbucks, as it was said by the president of Beijing's Horizon Market Research: “(Starbucks is) selling not just products but a culture, and it is a culture that many Chinese want.”

From that time, it was Starbucks´ primary goal to present itself as a ‘hip hangout’ to the booming Chinese middle class and sell not coffee but a lifestyle to them.

Now, as you know Starbucks´ market entry situation, I’d like to focus on the company´s core values and their connection to the marketing strategy, which is the second point on our agenda.

In order to understand the way of Starbucks approach in China it is necessary to know their mission and values.
Behind me you can see Starbucks´ five main values.

Creating a culture of warmth and belonging, where everyone is welcome.
Acting with courage, challenging the status quo.
Being present, connecting with transparency, dignity and respect.
Delivering our very best in all we do, holding ourselves accountable for results.
We are performance driven, through the lens of humanity.

Now, I´d like you to keep the: first, the second and the fourth point in mind, because especially that points explain, why Starbucks choose a more passive and gentle way based on word of mouth marketing and refused the conventional marketing methods containing aggressive advertising and promotion campaigns.

Stated precisely, Starbucks wanted to meet the 5000 years old Chinese-tea drinking culture with respect, responsibility and without any conflicts.

Now, as we know the market entry situation, Starbuck´s target group, major goals and their marketing strategy character the last question remaining is:
How did Starbucks manage to attract their target group? It will be hopefully clear to you after we have explained the main marketing tools deployed by Starbucks that are following now.

The marketing tools deployed create the Starbucks experience like ingredients create a coffee blend, a blend that in case of China tastes very gentle, but is addictive.

Starbucks ensured that effect by making stores sell latest music CDs, board games as well as providing free Internet access. The company projected itself as the „third place? apart from one?s home and the workplace, where people could meet and relax. Some of the stores were provided with Internet and wireless services, to attract professionals. In terms of pricing, Starbucks? strategy was to keep the prices high in order to maintain its luxury appeal, as in China high price was directly associated with quality.

That way Starbucks created its own culture in China.

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