Pounce

I'm selling a sweater online and it's really nice. If I wanted to say that people will immediately want to buy it when they see it, could I use the word 'pounce'?

"I'm sure that people will pounce on the sweater when they see it."

I'm not sure if 'pounce' can be used because they won't be able to pounce on it literally. Is there perhaps a better word you'd recommend?

Thank you.