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Quaerereverum Posted 14 years ago
Vocabulary
Position a brand
Hello,
What does mean '' position'' ? The goal is to promote products, or position a brand.
What does mean '' position'' ? The goal is to promote products, or position a brand.
Top answer
It means to put in in the market in a place with regard to its competitors. For example, is it a high-cost top-of-the-line name brand, or a low-priced generic brand? Is it modern and hip, appealing to younger people, or nostalgic, appealing to older people?
- It means to put in in the market in a place with regard to its competitors.
- For example, is it a high-cost top-of-the-line name brand, or a low-priced generic brand?
- Is it modern and hip, appealing to younger people, or nostalgic, appealing to older people?
- Does it appeal to a particular ethnic group, or to the general population?
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2 Answers
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It means to put in in the market in a place with regard to its competitors.
For example, is it a high-cost top-of-the-line name brand, or a low-priced generic brand?
Is it modern and hip, appealing to younger people, or nostalgic, appealing to older people?
Does it appeal to a particular ethnic group, or to the general population?
For example, is it a high-cost top-of-the-line name brand, or a low-priced generic brand?
Is it modern and hip, appealing to younger people, or nostalgic, appealing to older people?
Does it appeal to a particular ethnic group, or to the general population?
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Thank you AlpheccaStars . I really admire your help and elaborate explanation. 
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