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Advertising have certainly had an enormous impact on our lives. It not only become an essential part of doing business but also serves many functions beyond informing consumers that products and services exist. However, the impact has not all been positive. In this essay, we will look at this issue.
There are numerous disadvantages in relation to advertising. By far the most frequent criticism of advertising is the fact that advertisers 's main purpose is to influence the consumers to purchase their products or services which they really do not need because there are just a few people can think that: "Am I truly need this product? Will this product actually give the results that are portrayed by the advertisement?". So many advertisers can manipulate people into buying a product by different ways. In particular, they can mislead consumers to believe that any given product can make them popular, beautiful beyond physical characteristics, or a totally different person. Another negative effect is that advertising techniques which are used to target children. Advertisers are interested in them because they can easily be influenced by advertisements then they will put pressure on parents to buy them things. Nowadays, the use of cartoon characters that are already well-know to children from reading comics, watching TV or celebrities prove highly effective in advertising for children. A final drawback is that advertising has a positive impact on our economy. One of the main indicators of a healthy and strong economy is the money flow or how much money is spent, in other words how much money advertising has succeeded to get out of our pocket. As somebody said that: "The less commercials we wee, the less amount of money we spend."
On the other hand, there are several obvious benefits from advertising. The most powerful argument favour of advertising is that it serves as an effective means to communicate to the world the value of the product or service. Therefore, we can have more choices in shopping to decide what we need to buy. Recently, I saw an advertisement on the Internet about a very interesting and inexpensive vocation to Japan for a week so now i am planning to find more about it and, maybe, make reservations. Hence, without advertisements we would be unaware about plenty of opportunities that may make your life happier, easier and less stressful. An addition advantage of advertising is that it can also be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning, etc. It is a powerful media which is capable of reaching to the far out masses. These public advertisements will help people enhancing awareness of social and moral issues. For instance, in VietNam, commercials "Wear helmet to protect your life" is broadcasted with the purpose to reduce the number of traffic fatalities. Last but not the least, advertising is a form of modern art which almost people enjoy watching. After long hard-working hours, we can watch new commercials on TV to relax and choose some helpful products for family or friends.
In my opinion, advertising is necessary in free market economies but it is also beneficial for governments in all countries to censor false information or products that are harmful.
In conclusion, having considered both advantages and disadvantages, it is clear that there are some positive points to advertising that help us a lot in both our personal and our professional lives. I think that the benefits of watching advertises undoubtedly offset the drawbacks.