Please review my task 2 IELTS essay

Topic:

In their advertising, businesses nowadays usually emphasise that their products are new in some way.

Why is this? Do you think it is a positive or negative development?

Write at least 250 words.

In recent decades, merchandisers have been promoting their goods and services to be innovative in one way or another in order to attract their customer segments. Although this phenomenon has caused a great deal of controversies, it certainly has both sensible reasons and positive implications to consumers worldwide.

There are two main motives for business owners. First, they can achieve unparalleled competitive advantages from a ground-breaking product. This is because newer things are usually associated with being better, separating them from the competitors. For example, when Huawei introduced its reverse charging technology, it became so useful to users that everyone wanted to have it, and the sale of smartphones with said function skyrocketed. Second, large firms can boost the development of their fields by setting up new standards with their products. Many technology companies do not have enough resources for their research and development, so they announce their recent findings, hoping that others will join in, buy from them, or become their partners. Huawei also developed a 5G accelerator to encourage other brands to incorporate this type of mobile data, supporting Huawei in the process.

While the choice may have adverse effects on the companies themselves, consumers will continue to benefit from these developments. Customers are now presented with a wider range of choices to better suit their specific needs and wants. New features normally target new market segments, so people would have more chances of acquiring their ideal goods. For instance, after Samsung produced a phone that folds inward, Huawei released its version that folds outward to satisfy users on the other end. Moreover, the race between enterprises will result in more creative and innovative products. In such a constantly evolving market, users can enjoy new features quicker and with less error. This is especially true with the case of apple where a new iPhone comes out annually, giving the iOS users a yearly upgrade.

In conclusion, the innovative marketing trend are utilized to gain market leadership and development, which benefit consumers with wider range of choices and evolving products. It is advised that companies carry out regular market research to better understand their customer segmentation.

Thank you very much.