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Topic: Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Discuss both these views and give your own opinion.

In today’s world, many people have different views on whether or not to believe in the benefits of the repetition of advertisements.

On the one hand, advertising is considered a beneficial development due to many reasons. To begin with, advertising provides purchasers with the details of newly launched products, meaning that it informs people of the existence of the products available on the market, therefore giving the buyers a wide range of choices to be aware of which is suitable before making a purchase. Besides, the repetition of advertisements is also a vital element to create memorability. I would believe that the more get advertised, the more that things are purchased. For instance, the customers will eventually be convinced by the repeated advertisements about a specific product.

On the other hand, there are many reasons why commonplace advertisements can be a negative development. Firstly, nowadays, customers have negative attitudes to advertising due to the continual bombardment, such as leaflets are given free when people walk on the street, billboards on buildings or popup ads when surfing the web, etc. As a result, it forms an unconscious habit in them to ignore those ads as soon as possible. Moreover, the company rarely reveals the truth of the products to manipulate buyers into buying unnecessary items. As an example, the companies usually invite celebrities to advertise their products to gain absolute trust between customers, or some cosmetic adverts may mislead the customers that by using the product, people would be young forever regardless of the time. However, it turns out to be one of the marketing strategies of the company.

To conclude, although the companies gain enormous success by advertising, I believe that the power of advertisements has become less strong than in the past.