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Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

Advertising plays a key role of modern business, as a result, customers have to deal with many advertisements from competing enterprises. Advertising has profound effects on buyers so solutions must be taken to guarantee their security.

Advertising may influence end-users in many ways. It motivates customers to buy goods impulsively. Good example is when supermarkets slash the price of products, they often carry huge in-store advertisement with a short duration. The consumers are put under the pressure of time to make decisions; therefore, they might purchase goods quickly without careful consideration. Advertising also changes the viewpoints about aesthetics and personal branding among people. The frequent appearance of celebrity endorsement makes viewers believe that they are the standards of beauty in this modern world and some certain brands may make users more attractive and happier.

Some imperative measures ought to be taken to protect the buyers. First, there is a need of raising people’s awareness about the negative impacts of adverts. They should be wary of the claims in advertisements, as such claims might be exaggerate or untrue. Some small companies commonly use online advertising to deceive the buyers’ money by giving end-users fake or low-quality products with high price. Second, government should impose regulations on advertisements to protect customers. The authorities must censor false information or products that are harm to the community. Products that are a risk to human’s health should display warnings. For example, the warnings must be displayed on cigarettes’ packets. Besides, advertising aimed at children should be controlled or even banned. Unhealthy food, for instance, must not be marketed in a way that attracts children since it might cause obesity or cardiovascular problems.

In conclusions, consumers are greatly affected by the advertisements from many businesses. Various measures might be taken to ensure safety for the customers