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Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

Sports are used as a way for businesses to increase their brand awareness. Some people think it is beneficial, whilst others argue that there are some downsides to this. From my perspective, advertising in this way offers benefits to both companies and athletes.

To start with, with funds sponsored by companies, more sports events and competitions would be organized, and this would encourage more people to engage in sports. For example, many cycling competitions have been sponsored by RED BULL and both amateurs and professionals can engage in these competitions. As a result, there is an increasing number of people of all ages engage in cycling. Furthermore, there are some companies organize training programs for poor people to learn sports. Providing these people with opportunities to learn from professionals. For instance, Under Armour organized some free sports classes in which poor people who have a passion for basketball can learn sports.

However, for other people, advertising in this way can potentially damage the spirit of sports. It is reported that there some competitions that invite world-class athletes to use their products such as shoes and clothes and set the prize to these athletes in advance, so they can propagate their brand identity. This devalues the meaning of sports. Moreover, photographing famous athletes wearing companies brand clothes is used as a part of the marketing strategies of many companies. As a result, athletes with a huge number of followers on social media can make a considerable amount of money. Making these athletes ignore their main careers.

In conclusion, although some people consider that using sports as a way to advertising companies' images has advantages. I believe it brings benefits to both businesses and societies as it creates more opportunities for people to engage in and learn sports